Fast Track Admin

Campaign Landing Page

Fast Track Admin Logo Round

Powering the Shift to Prepaid Simplicity

In partnership with FastTrackAdmin, we helped shine a spotlight on a real pain point for Johannesburg residents: the frustrating transition from post-paid to prepaid electricity meters. This campaign wasn’t just about services - it was about peace of mind, removing bureaucracy from daily life and giving power back to the people.

Simplifying the Switch

Our creative strategy centred on demystifying the transition process. Through clear, accessible messaging and intuitive content design, we unpacked each stage - from initial consultation to final handover - while showing how FastTrackAdmin acts as a trusted guide through every step.

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A Campaign Built on Utility

We knew the value was in clarity. No gimmicks - just bold design, user-first copy, and smart media targeting that made the campaign easy to engage with and act on. The landing page became a streamlined hub for action, reflecting the ease of the service itself.

From Friction to Function

The digital rollout proved just how impactful the right balance of storytelling and strategy can be. Across platforms, the campaign achieved:

Reached over 230,000 people

More than 1 million impressions

3.68% click-through rate

11,000 users landing on the site

Cost Per Click of just R1.47

This was a campaign built on clarity, driven by purpose, and powered by results.

Paid Social Media Advertising

Meta Carousel ads, one of several ad formats available on the Meta platform, allowed us to showcase multiple service highlights within a single, swipeable ad. Each card featured a unique message - each with its own link.

 

This interactive format encourages engagement, storytelling, and exploration, making it a highly effective way to drive clicks and conversions.

Let’s Create Something That Converts!
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Video Explainers

Video explainers bring clarity, context, and credibility to your campaign. They’re short, professionally produced videos - often featuring the client or team - that explain the “why” behind the campaign, showcase key offerings, or break down complex ideas in a way that’s simple and engaging.

 

We use these videos to build trust, humanise the brand, and give your audience the answers they need - fast. Whether it’s a founder introducing a new service, a quick walkthrough of how something works, or a behind-the-scenes look, explainer videos create a direct connection that drives action.

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Let's Talk About Your Business

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Here’s what you’ll gain:

Tailored Marketing Roadmap

Receive a customised, step-by-step plan outlining the most effective strategies for your business, prioritised to deliver results.

Insightful Business Analysis

We’ll delve into your current marketing efforts, target audience, and business goals to identify opportunities and challenges.

Strategic Recommendations

Benefit from our expertise as we suggest practical solutions and tactics to enhance your marketing performance.

No-Obligation Proposal

If we find a mutual fit, we’ll provide a proposal tailored to your specific needs and objectives.

Book Your Free Discovery Call Today