About SALT

We help brands build distinctive, consistent brand experiences through creative design solutions

Branding and Graphic Design


Website Design and Development


Digital Marketing. Email Marketing. Automated Marketing.


Printing and Production


Full-flavoured creative solutions for your brand

SALT - The brand specialist company - was brewed during the inspiring month of June 2004 - making it more than a decade of imbuing our distinctive creative and design flavour to a comprehensive portfolio of brands through expert know-how in the follow areas: Branding. Design. Websites. Email Marketing. Social Media. Production.

SALT has developed a mission and vision for providing distinctive, well-seasoned creative solutions for a variety of clients. Our core passion is to see strategic marketing communications across a variety of brand touchpoints being executed with design distinctiveness and quality.

SALT has embraced a continuous culture of learning as our world rapidly evolves and change has become the constant flavour. We continously try out new methods and inventive design recipes to embrace new ways of doing things.


We enhance brands via expertise in the following areas:

Branding. Design. Websites. Email Marketing. Social Media. Production.

"Design is not just what it looks like or feels like.

Design is how it works."

Steve Jobs  -  Apple  Inc. - Founder


Branding and Design

Branding and Design

.Distinctive Logo design
.Corporate identity development
.Brand development
.Ongoing brand campaigns
.Website design
.Email marketing
.Email marketing automation

Add flavour to your brand...
Website Design

Website Design

.Domain registration and hosting
.Site scope development
.Strategic planning and sitemap
.Custom theme design and build
.Site build and content population
.Google Analytics and reporting
.Site Care Plans
.Maintenance Plans
.Website refresh and upgrades
.Campaign landing page design
.Conversion Rate Optimisation

Add web presence to your brand...
Digital Marketing

Digital Marketing

.Email marketing
.Email marketing automation

Add digital presence to your brand...
Social Media

Social Media

.Social Media profile setup
.Google+ Business
.Social branded messaging
.Web strategy integration

Add social to your brand...
Printing and Production

Print and Production

.Litho, Web and Digital printing
.Specialised papers and boards
.Matt and gloss lamination
.Matt and gloss UV varnishes
.Embossing, debossing and blind embossing
.Comprehensive binding techniques
.Outdoor signage
.Outdoor and indoor banners
.Vehicle branding

Add delivery to your brand...
SALT Showcase


.Logo and identity design
Advertising and brand development
.Print design
.Web development
.Email marketing

A visual journey of our expertise...
The Holiday Factory

"I am glad The Holiday Factory decided to work with SALT Brand Specialists with regards to our marketing brochures, emailers and general print material. It’s really great how available the SALT team are, especially for our many last minute requests. It’s almost like having a designer right here with us. The best part was that we could completely trust the SALT team to represent our company professionally as they made themselves part of our brand and treated it as their own"

Flora Fubbs

The Holiday Factory - General Manager - Product, Marketing & Operations
Re-Action! Consulting

"Re-Action! Consulting and our managing director have a long-standing working relationship with SALT Brand Specialists, dating back to 1998. This working relationship has developed on the basis of SALT delivering services and creative products for various spheres in our line of work.  Craig and his team offer delivery on time and meeting our creative requirements. The easy accessibility to all team members contributes towards achieving an outcome that allows us to approach them with repeat and hence new business.  SALT is assisting us currently in the fields of website design, creative interpretation of our thoughts and concepts leading up to visual material such as posters, various forms of hand-outs/leaflets and slide presentations. We have approached SALT on a few occasions with difficult tasks and short timelines and on each occasion they came through for us and we in turn have delighted our clients. We take pleasure in recommending SALT in the discipline of visual communications."

Reinhold Just I Sharon White

Re-Action! Consulting - Directors
HoyoHoyo Leisure

"Hoyohoyo Hotels and Resorts has engaged the services of SALT Brand Specialists since 2015 from the revamp of the existing group website to various marketing collateral content and materials. SALT’s work ethic is impeccable, dependable and innovative. Delivery is always on time and beyond reproach. We are pleased to be associated with the team and the brand and have on many occasions referred them to business associates and for use within our family of companies. It is for this reason that the directors and owners of Hoyohoyo have selected to continue to utilise their remarkable talents and services for 3 other companies within the group and Family Trust namely: Koeltehuis Pty Ltd, Koeltehof Packers Pty Ltd and the RJ Khoza Website. The SALT team continues to deliver it’s innovative designs and creativity across all these entities. "

Nkateko Khoza

HoyoHoyo Hotels & Resorts - Director
Marist Brothers Linmeyer

"Marist Brothers Linmeyer has ‘partnered’ with SALT Branding Specialists for nearly 12 years. A long-standing working relationship built on trust, loyalty and dedication, SALT understands that the ‘Customer is King’ and their team is focused on delivering excellent customer service. Through successful strategic and tactical marketing, Marist Brothers Linmeyer has remained on par, if not ahead of their competitors. In a world of constant change, SALT has shown their commitment to working alongside Marist Brothers Linmeyer, assisting and supporting our school, in achieving its personal best."

Tracy Edwards

Marist Brothers Linmeyer - Marketing Officer
Swift Flite

"SALT Brand Specialist's combination of creativity and professionalism was exactly what Swift Flite needed. Our team of professionals have strong marketing opinions, Craig and his team have been able to bring on board their ideas and guide us towards an outcome that we are very proud of. We are very pleased with our new brand identity and the way SALT conduct business. It has been a great experience working with you."

Mike Clark

Swift Flite - Chief Executive Officer
Mint Language Consultancy

"I recently worked with Craig and the team at SALT Brand Specialists to reinvigorate MINT Language Consultancy’s corporate identity across the board. They developed a new logo, website and variety of complementary corporate stationary. The team did a superb job of breathing new life into my brand, whilst retaining the best features of the previous CI. The team is creative, thorough and extremely responsive. What also truly differentiated SALT was the team’s ability to provide meaningful input on strategic and advisory levels – a testament to their combined decades of experience. I recommend SALT unreservedly."

Munene Khoza

Mint Language Consultancy - Founder and Principle Consultant
The Salvation Army

"The Salvation Army Southern Africa Territory started our journey into websites with SALT Brand Specialists and have never looked back! Craig and his staff sat tirelessly with us while we were in the design and developmental stages of our website, and still to this day assist us with tweaking and adding as we need, often at short notice and with shorter deadlines. We are blessed to have a partner who is not only knowledgeable, but also patient, creative and always willing to assist. Thank you Craig and staff for everything."

Major Carin Holmes

The Salvation Army Southern Africa Territory - Territorial PR Secretary

"Craig and his team at SALT Brand Specialists, have for years been instrumental in realising our corporate identity for very effective marketing purposes, adding excellent value and accessibility to our overall brand. Always available, the team knows its field well, is always on-hand to seamlessly visualise our concepts, to iron out details, and is extremely easy to work with. Not only has SALT put an informative and easy-to-navigate website together for us - which they additionally host and regularly maintain - but they also help produce various material for us, including our annual membership directory booklet, occasional newsletter layouts, business cards, and other marketing elements for us, all of which in a very cost-effective way."

Paul Mrkusic

South African Antique Art and Design Association - Chief Executive Officer
The Windmill Gifts

"I have loved the relationship that The Windmill built with SALT Brand Specialists over the close to 10 years that we have worked together. Craig is personally involved in every aspect of the business and is passionate about both his business and the creative work that is done by SALT. Supported by an able team of young creatives I always feel that we are understood and heard in what we want. As a small business owner Craig’s advice and input into our marketing campaign is highly valued and appreciated – as we all know it can be lonely on your own, but I always feel that Craig understands what I am trying to achieve and that we are working together to create it!"

Marylou Bawden

The Windmill Gifts - Founder and Managing Director
360 Travel. Travel. Incentives. Ski.

"Thank you for the excellent service SALT Brand Specialists and all its staff members give to 360 Degrees Travel. It is an absolute pleasure to work with you all and would have no hesitation recommending your services."

Ramon Geldenhuys

360 Travel - Founder and Managing Director
The Salvation Army

"I have engaged SALT Brand Specialists on a number of important projects on behalf of our national head office, their work has made a significant difference to our website and multiple platforms of communication within The Salvation Army in Southern Africa. This work was a little daunting for us as The Salvation Army and for me personally, I did not know where to begin, what questions to ask or, truth be told, what I really wanted to achieve. Craig Rietveldt and his team at SALT did everything with almost no time or effort. I found that I could completely trust the team to professionally represent The Salvation Army and the particular focus of each project. Their obvious creativity, cost effectiveness and faithful commitment to achieving excellence with each endeavour gave me a great sense of peace and confidence in presenting to The Salvation Army communication tools that have been challenging, appealing and focussed on the values of our church and organisation. Consequently, our websites and in-house projects, assisted by SALT, have been viewed, visited and referred to with increasing measure within our organisation. I cannot speak highly enough of SALT and the value and interest they have generated through their partnership with The Salvation Army."

Darren Huke

The Salvation Army Southern Africa Territory - Strategic Plan Coordinator I Territorial Candidates Secretary
Reunion Island Tourism

"Atout France in South Africa have been working with SALT Brand Specialists for the past two years, and are very happy with the quality of his work, efficiency and responsiveness, which contribute to the success of our Reunion Island Tourism campaigns."

Héléne Bezuidenhout

Atout France in South Africa - Regional Director
CDE Equipping

"Craig and his team from SALT Brand Specialists have assisted us at CDR Equipping in creating our whole marketing, social media and brand profile. As a new entity we have been guided and assisted to capture our vision and heart in a very clear profile. The organisations and groups that we partner with both locally and globally have given us so many compliments about our new logo and branding. When we have to forward our links we can do so with confidence thanks to SALT"

Craig Rowe

CDR Equipping - Founder and Director
Surface Coating Technologies

"SALT Brand Specialists designed and developed our new website and we are thrilled with the result. Our website was transformed from a couple of very uninteresting pages into a very professional and slick-looking offering. We feel this will attract many potential customers and give them a good idea of what we’re all about. Craig managed to capture the technical nature of our business in the design, and used colours in keeping with our logo – which was also designed by SALT. We were excited to end up with a product replete with visual animation and information on all of our product offerings, including the technical specifications. We enjoyed working with SALT and maintain a good working relationship with the company. They display a high level of patience and understanding with all of our requirements and edits.  We believe SALT is also a cost effective solution for our company design requirements."

Markus Mändlein I Caroline Mändlein

Surface Coating Technologies - Directors