Appetising Website Design and Development
SALT is a website design and development specialist - skillfully interpreting the complexities of website strategy, conceptualisation, design, development and deployment.
Our areas of expertise encompass strategic and search engine optimised site structure, evolving and trend-aware website design, best practice development methods, peace-of-mind website care plans and hassle-free maintenance options as well.
Website Design and Development
Website design and development - the strategic start
Whether you are working on a brand new business website, or looking to invigorate your current website and instill a new flavour - an articulate team of web professionals is an essential, foundational ingredient. SALT is well seasoned, and will not only meet your expectations, but exceed them.
Website strategy, foundation and architecture
We embark on your website development by examining what you are about as a business, and analysing your business objectives and strategy. This will serve to assist us in establishing an optimised website architecture in the form of a sitemap.
Once the sitemap is finally approved, SALT will begin the design process and you will be presented with a static design proof of your new website.
Once sitemap and design are approved, development and content loading we be the next phase of the project.
Website final testing and launch
The final phase of the website development will be proofing, testing and the final launch of your new website.
Campaign Landing Page Design
Optimised campaign landing pages are indispensible for effective, results-orientated online campaigns. A clear and concise business objective defines the purpose of the landing page which is built for a singular conversion objective.
Custom landing pages which are tailored to the objective of the campaign will boost your conversions and return on investment.
Building effective landing pages involves a sound strategy, visually appealing page design, optimised on-page elements, integrated analytics tools and landing page optimisation techniques.
The process of website optimisation is the investigative process of looking at data and reporting on your website and then strategising and looking at areas of improvement in order to improve your conversion rate.
Website optimisation is an on-going refinement process and involves monitoring website performance and data and making adjustments to enhance the conversion rate.