Website Design and Development

Appetising Website Design and Development

SALT is a website design and development specialist - skillfully interpreting the complexities of website strategy, conceptualisation, design, development and deployment.

Our areas of expertise encompass strategic and search engine optimised site structure, evolving and trend-aware website design, best practice development methods, peace-of-mind website care plans and hassle-free maintenance options as well.








SAADA Website Design

Website Design and Development

Website design and development - the strategic start

Whether you are working on a brand new business website, or looking to invigorate your current website and instill a new flavour - an articulate team of web professionals is an essential, foundational ingredient. SALT is well seasoned, and will not only meet your expectations, but exceed them.

Website strategy, foundation and architecture

We embark on your website development by examining what you are about as a business, and analysing your business objectives and strategy. This will serve to assist us in establishing an optimised website architecture in the form of a sitemap.

Website design

Once the sitemap is finally approved, SALT will begin the design process and you will be presented with a static design proof of your new website.

Website development

Once sitemap and design are approved, development and content loading we be the next phase of the project.

Website final testing and launch

The final phase of the website development will be proofing, testing and the final launch of your new website.


Campaign Landing Page Design

Optimised campaign landing pages are indispensible for effective, results-orientated online campaigns. A clear and concise business objective defines the purpose of the landing page which is built for a singular conversion objective.

Custom landing pages which are tailored to the objective of the campaign will boost your conversions and return on investment.

Building effective landing pages involves a sound strategy, visually appealing page design, optimised on-page elements, integrated analytics tools and landing page optimisation techniques.


Website Optimisation

The process of website optimisation is the investigative process of looking at data and reporting on your website and then strategising and looking at areas of improvement in order to improve your conversion rate.

Website optimisation is an on-going refinement process and involves monitoring website performance and data and making adjustments to enhance the conversion rate.



Design & Development

Website Strategic Sitemap development
Mobile-friendly / Responsive Website Design
Website Programming Development
Website Copy Development
Website Foundational Search Engine Optimisation (SEO)
Website & Email Hosting
Website Care Plans
Website Maintenance Plans
Website Domain Registration
Website Name Reservation & Domain Parking
Google Analytics Setup and Reporting
Google Search Console Setup

Landing Page Design

Campaign Strategy
Landing Page Design
Landing Page Development
Google Analytics Integration
Advanced Analytics and reporting
Landing Page Optimisation

Website Optimisation

Conversion Rate Optimisation
Advanced Analytics and reporting
Website Enabled Email List Building

"Websites promote you 24/7.
No employee will do that

Paul Cookson  -  Marketing Consultant / Creative Director